Ricky Rubio #EncestaPorLaVida with Novartis for Lung Cancer

Ricky Rubio #EncestaPorLaVida with Novartis for Lung Cancer

In the framework of the World Lung Cancer Day, The Ricky Rubio Foundation, Novartis and the Spanish Association of People Affected by Lung Cancer (AEACaP) have presented the challenge #EncestaPorLaVida, a call for citizen participation in raising awareness about the pathology, through an Instagram Live this Monday afternoon, November 16.

The digital meeting was attended by Ricky Rubio, NBA player, José Marcilla, CEO of Novartis Oncology, Bernard Gaspar, president of the Association of People Affected by Lung Cancer (AEACaP) and Dr. Margarita Majem, assistant physician of the Medical Oncology Service at Hospital de la Santa Creu i Sant Pau.

The journalist Jordi de Mas has directed this initiative that aimed to promote social awareness about lung cancer and the importance of acquiring healthy lifestyle habits to prevent the disease.

Within the framework of this collaboration, the entities have carried out an information campaign among the students of the high schools of the Raval district, in Barcelona, with the support of the Associació Esportiva Ciutat Vella (AECV), in order to promote teamwork, gender equality, awareness of lung cancer and the importance of prevention and healthy lifestyle habit
Ricky Rubio has proposed a challenge to achieve maximum disclosure. It is a mixture of skills and coordination with the ball, a mask, a hydroalcoholic gel and a basket very handy as a trash can. As Ricky does, although it seems easy it is not at all. While throwing the ball in the air, you put the mask on and when you retrieve the ball you must basket it and quickly use the gel for hand hygiene, so recommended in this pandemic. Ricky challenged his colleagues Willy Hernangómez and Pierre Oriola and Jordi de Mas himself, as well as all the guests at the meeting.

For a year now, The Ricky Rubio Foundation and Novartis have been working together to
collaborative in the awareness, prevention and improvement of research into lung cancer, a pathology that affects 29,638 people in Spain each year. Despite having a lower incidence than other types of cancer, such as colorectal cancer (44,231), prostate cancer (35,126) or breast cancer (32,953), lung cancer is the tumour with the highest mortality rate, causing 22,153 deaths per year in our country. Although significant progress is being made, this disease continues to pose major challenges for improving the prognosis and quality of life of patients.