About this project
Creu Roja Catalunya will distribute more than 200,000kg of fruits and vegetables collected thanks to the Frescapte solidarity campaign, launched by Ametller Origen and sponsored by Ricky Rubio and Marc Gasol.
The initiative was launched in December 2020, and invited the entire community to purchase a solidarity bracelet valued at €5, the proceeds of which would go entirely to the purchase of fresh food for families at risk of social exclusion.
The result was a success: more than 40,000 bracelets were sold and, thanks to an extra 10% contributed by Ametller Origen, Creu Roja Catalunya has more than 200,000kg of food that will be distributed and delivered strategically to those families who, after the pandemic, were left in situations of maximum vulnerability.
