During the 2017-18 season, Ricky Rubio enthusiastically collaborated with 5 For the Fight, an organization committed to the fight against cancer. Qualtrics, the tech company behind 5 For the Fight and the Utah Jazz sponsorship under the 5 For the Fight brand, aims to raises funds to further cancer research. The campaigns that Ricky participated in were very special to him and he was selected to be the 5 For the Fight ambassador. Fight Night is a game with particular emphasis to in-stadium fan fundraising; this year it was played against the Boston Celtics. Ricky wore commemorative sneakers that were auctioned after the game in addition to a signed ball and jersey of his. Furthermore, he participated in a meet-and-greet with fans who joined the fight and made donations. Ricky said, “I want to do something to honor all of my friends and family that have passed away thanks to cancer”.